It’s a very weird time in Jessie J’s career right not. Her choice to work on The Voice seems to have had a slightly negative effect on her popularity and so her last album didn’t necessarily make the impact we might have expected it to do.
However, she is far too talent to just flit off into the abyss and after impressing A LOT of big people in America, she’s come back guns blazing with a brand…
Sorry I should say Cheryl Fernandez-Versini but in search of those hits, I know Cheryl Cole is still the name to use. Haha.
Anyway, I was one of the lucky few who got to go to the launch of her debut fragrance, Storm Flower, this week and it was pretty lush as you might expect.
The launch was held at Avenue in central London and while Chezza was a smigde late, she arrived in style thanks to that gorge bridal inspired gown.
She was interviewed by Marvin Humes (of JLS fame) and Cheryl really made it clear that the scent is all about being ‘fresh, clean and floral’.
I managed to get down some of what she said as she explained how she created the fragrance. You can see the full story over on MailOnline.
Chezza said: ‘A fragrance is something I always wanted to do when I had time to get involved. I finally felt I had the time to really get stuck into it now.
‘I always liked to smell fresh, clean and floral. This fragrance makes you feel feminine and elegant. I’ve been working on this from scratch – everything from the scent to the bottle design. I didn’t want to just put my name to a fragrance.
‘The inspiration was that fresh feeling when there’s been a storm. It’s very me. The smell is not too heavy but it’s still long-lasting. I always knew what I wanted and what I liked so it was easy for me to create that base straightaway’.
After the interview, she went to chill out with her new husband and while I can totally see his handsome French charm, I have to admit that he is just a tad too skinny for me.
Either way, she looked stunning and her happy glow definitely has a lot to do with her new beau.
So on to the perfume itself. Unsurprisingly, it is actually really nice. There has been a clear amount of thought behind it, and I really like the bottle design. It’s like looking at a lovely sunset on some exotic island.
And the actual fragrance is just how I like them! Feminine, sweet and floral. But not too floral, as you can totally detect the mix of freesia and peach blossom as well as fruity mandarin and nectarine. It’s finished off perfectly with vanilla, white musk and sandalwood.
I love it and I am more than happy to admit that.
Oh and she worked with Rankin on the promotional imagery and visuals because she’s about that life.
More articles to read:Cheryl Cole has released her first fragrance, Storm Flower - review Sorry I should say Cheryl Fernandez-Versini but in search of those hits, I know Cheryl Cole is still the name to use.
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